Strategy: Rob Douglas

Creative Direction: Alexander McMichael

Graphic Design: Alexander McMichael

Suntory Whiskey: Toki Launch Campaign Concept Art

Japan is a land of contrasts and paradox: its culture holds a deep reverence for ancestry and heritage, but also a fascination with the future; and its people respect tradition, but they constantly reinvent and reinterpret the world around them. The House of Suntory, the founding house of Japanese Whisky, is proud to introduce a whisky that extends that thread forward: Suntory Whisky Toki™. Respectful of heritage, inspired by reinvention, Suntory Whisky Toki expresses both what is authentic and what is next. TheHAU5 team was commissioned to develop concept art for the North American launch.

CLIENT // SUNTORY WHISKEY

AGENCY // GRAVITY MEDIA

COUNTRY // UNITED STATES OF AMERICA

INDUSTRY // FOOD & BEVERAGE

"SUNTORY WHISKEY AND KUZAMA COME TOGETHER TO CELEBRATE ARTISTRY"