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PANASONIC ENCOURAGES THE NEXT GEN. OF CREATORS TO MAKE THEIR BEST SHOT

PANASONIC

Project Overview

The confidence that Panasonic has in their underlying technology and hardware has allowed them to step outside of the box and produce the best hybrid solution for image makers to create beautiful photographs and video, anywhere – the new LUMIX S-Series. This product line was created in direct response to emerging needs vocalized by their community of tech-savvy storytellers. Panasonic challenged TheHAU5 to create an immersive marketing campaign that drove consideration for the Lumix S-Series amongst prospective consumers - particularly serious amateurs and semipro photographers.

Branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement. Channels for branded content can include television, film, online content, video games, events, and other installations

CLIENT // PANASONIC NORTH AMERICA
PRODUCTION CO. // VISIONARISTS
COUNTRY // UNITED STATES OF AMERICA
INDUSTRY // FILM & CAMERA

Or maybe you have something else in mind. Either way, we'd love to hear what's next for you. Let's begin the conversation today!

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OUR COMMERCIAL WORK // In a cluttered and fragmented media landscape, the need for unique, relevant, and disruptive content continues to rise. Brands must evolve, embracing both cultural nuance and agile content production, to effectively connect. Our team of trained directors, producers, and creative specialists are equipped with the insight and expertise needed to deliver quality commercial work for the world we live in today. 

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