PEPSI X EAGLES SWEEPSTAKES
American Bald Eagle on set thats to partnerships with the Federal Wildlife Organization and American Bald Eagle Organization
To announce a renewed partnership between leading Global beverage brand PepsiCo & the Philadelphia Eagles, during the height of the 2020 pandemic takes high-level creative engineering. Executive Producer, Gianna Valintina in collaboration with partner agency TL delivered a best in class solution for how CPG brands can pivot their production, in the midst of a pandemic, in order to create responsible impact that keeps people engaged and safe!
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Through a 2-part remotely managed content shoot produced by Gianna Valintina, PepsiCo announced the partnership by featuring ‘Challenger’ an American Bald Eagle descending over a 20’ Pepsi Globe at Philadelphia’s treasured Lincoln Financial Center. One week later to the surprise & delight of Philadelphia Eagles super-fan’s, Eagles mascot SWOOP & a fleet of Pepsi ‘drones’ flew over the City delivering coveted season tickets for the 2021 season - all of which was executed following the State & City COVID safety regulations.
Featured HAU5 Artist
This project was made due to the hard work of:
Creative Agency Partner: TL
Executive Producer: Gianna Valintina
Director/Editor: Bowstring Productions
Wildlife Partner: American Bald Eagle Foundation
Sports Partner: The Philadelphia Eagles
Venue Partner: Lincoln Financial Center
Pepsi x NFL Eagles
Consumer Product Goods
SVP, Chief Marketing Officer PepsiCo Beverages North America
This is best-in-class in how you celebrate and launch a new sports partnership
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*value engineered based on needs