PEPSI X EAGLES SWEEPSTAKES

American Bald Eagle on set thats to partnerships with the Federal Wildlife Organization and American Bald Eagle Organization

Campaign announced partnership between Philadelphia Eagles and PepsiCo

To announce a renewed partnership between leading Global beverage brand PepsiCo & the Philadelphia Eagles, during the height of the 2020 pandemic takes high-level creative engineering. Executive Producer, Gianna Valintina in collaboration with partner agency TL delivered a best in class solution for how CPG brands can pivot their production, in the midst of a pandemic, in order to create responsible impact that keeps people engaged and safe!

PEPSI X EAGLES

CREATIVE AGENCY PARTNER TL EXECUTIVE PRODUCER GIANNA VALINTINA DIRECTOR / EDITOR BOWSTRING PRODUCTIONS SPORTS PARTNER THE PHILADELPHIA EAGLES VENUE PARTNER LINCOLN FINANCIAL CENTER

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Solution Overview

Through a 2-part remotely managed content shoot produced by Gianna Valintina, PepsiCo announced the partnership by featuring ‘Challenger’ an American Bald Eagle descending over a 20’ Pepsi Globe at Philadelphia’s treasured Lincoln Financial Center. One week later to the surprise & delight of Philadelphia Eagles super-fan’s, Eagles mascot SWOOP & a fleet of Pepsi ‘drones’ flew over the City delivering coveted season tickets for the 2021 season - all of which was executed following the State & City COVID safety regulations. 

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Gianna Valintina

Executive Producer

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Featured HAU5 Artist

This project was made due to the hard work of:

Creative Agency Partner: TL 

Executive Producer: Gianna Valintina

Director/Editor: Bowstring Productions 

Wildlife Partner: American Bald Eagle Foundation 

Sports Partner: The Philadelphia Eagles 

Venue Partner: Lincoln Financial Center 

Client

Pepsi x NFL Eagles

Advertising Agency

TL

Video Partner

Bowstring Production

Industry

Consumer Product Goods

‘Eagle Has Landed’ Commercial

Greg Lyons

SVP, Chief Marketing Officer PepsiCo Beverages North America

This is best-in-class in how you celebrate and launch a new sports partnership

SWOOP Surprises & Delights Philly's Fans

Ensure Philadelphia fans were aware & excited about the Lincoln Financial Serving PepsiCo Products

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*value engineered based on needs