Strategy: Rob Douglas

Creative Direction: Alexander McMichael

Director: Scott Gabriel

Producer: Tim Carter

Director of Photography: Blaine Dunkley

Edit: Alexander McMichael

Photography: Alexander McMichael

Lumix S-Series North American Product Launch Campaign

The confidence that Panasonic has in their underlying technology and hardware has allowed them to step outside of the box and produce the best hybrid solution for image makers to create beautiful photographs and video, anywhere – the new LUMIX S-Series. This product line was created in direct response to emerging needs vocalized by their community of tech-savvy storytellers. Panasonic challenged TheHAU5 to create an immersive marketing campaign that drove consideration for the Lumix S-Series amongst prospective consumers - particularly serious amateurs and semipro photographers.

CLIENT // PANASONIC NORTH AMERICA

PRODUCTION CO. // VISIONARISTS

COUNTRY // UNITED STATES OF AMERICA

INDUSTRY // FILM & CAMERA

"PANASONIC ENCOURAGES THE NEXT GEN. OF CREATORS TO MAKE THEIR BEST SHOT"