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"TheHAU5™ is not your average production company. Know that working with them will ease your fears. Your vision will happen seamlessly. They left everyone from my team saying 'WOW' that day."

Elaine Small

Founder of BROOKYLN UBUCIKO FESTIVAL

"TheHAU5™ is like home, not just for me but my brand. From my website, photoshoots, and events, they're a one stop shop. They really are a community of amazingly talented people from around the world."

Olivia Anthony

Founder of LIVSTREETWEAR

"You think you have an idea of what you want until you work with TheHAU5™ they will elevate your quality and challenge your imagination. 'Think completely out of the box.'"

Hellen Yuan

Founder of HELLEN NYC

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Panasonic's Lumix S-Series Launch x TheHAU5™

The confidence that Panasonic has in their underlying technology and hardware has allowed them to step outside of the box and produce the best hybrid solution for image makers to create beautiful photographs and video, anywhere – the new LUMIX S-Series. This product line was created in direct response to emerging needs vocalized by their community of tech-savvy storytellers. With a creative budget of $100,000, the Panasonic marketing team challenged TheHAU5 team to create an immersive marketing campaign that drove consideration for the Lumix S-Series amongst prospective consumers - particularly serious amateurs and semipro photographers.

Hero Photography

12 Key Images (from 3 different photographers)

Product Photography

8 Key Images (in 3 color-ways)

Contextual Video Ads

6 (15sec) Social Video Units

Digital Display Ads     

5 HTML5 Banners (5 sizes each)

Solution

As we are in the business of image making this challenge was a great fit for our team. We quickly got to work. We first understood that anything we created must be created by the Lumix S Series which initiated a series of test shoots. This series of tests inspired our creative platform "Make Your Best Shot". A play on the familiar colloquialism “Take Your Best Shot”, in which the “T” is overwritten by an “M”. This correction is rooted in an age old conversation to distinguish artist from amateurs, “Do you take a photo or make a photo?” The distinction lies not in the product but the approach. With the versatility of the Lumix S-series which empowers the user to spend less time thinking about the tool and more time creating, we felt that this was an authentic expression for the brand and the Panasonic team agreed. The flexibility of this strategy also gave us the room to explore the various subcultures that exist within photography - such as fashion, architectural, and street photography - within our storytelling. The diversity of the storytelling helped us create a world around the product that our consumers could access from various passion points.

This product launch campaign included: Digital Display Ads, Print Ads, Aspirational Video Ads, Testimonial Video Ads, Editorial ImageryProduct Imagery, and Campaign Microsite

User Testimonials   

6 (15sec) Social Video Units

With a creative budget of $100,000, the Panasonic marketing team challenged TheHAU5 team to create an immersive marketing campaign that drove consideration for the Lumix S-Series amongst prospective consumers - particularly serious amateurs and semipro photographers.

CASE STUDY: TECHNOLOGY