Strategy: Rob Douglas

Creative Direction: Rohan Juneja 

Art Direction: Alexander McMichael

Onmyoji Mobile Game International Launch Campaign Concept Art

Onmyoji took Asian countries by storm when it launched late last year, topping charts in China, Japan, and Korea with over 200 million downloads to date and winning the Google Play 2017 Award for Most Competitive Game in China. The game features beautiful anime characters voiced by industry legends such as Rie Kugimiya (Full Metal Alchemist) and Jun Fukuyama (Code Geass), who journey to defeat malicious spirits and find balance between the human and spirit worlds in their role as Onmyoji. TheHAU5 team was commissioned to develop concept art for the North American launch.

CLIENT // NETEASE

AGENCY // GRAVITY MEDIA

COUNTRY // UNITED STATES OF AMERICA

INDUSTRY // MOBILE GAMING

"BREAKING THE TOP CHARTED MOBILE GAME IN THE EAST, IN THE WEST"