Fashion Artist: Marusya Kazakova

Art Direction: Unathi Konto

Photography: Alexander McMichael

Styling: Cameron King

Graphic Design: Alexander McMichael

JAHNKOY Editorial Shoot and Brand Asset Design

Since 2016 JAHNKOY has been an art project, focused on promoting global cultural revival, artisanal craftsmanship, sustainability, racial equality and unity of mankind. For the debut collection with PUMA, JAHNKOY brings its signature aesthetic to streetwear silhouettes, reimagining them with artisanal detailing and vibrant patterns. TheHAU5 team was commissioned to create a suite of branded editorial assets for the launch of the new partnership.

CLIENT // JAHNKOY X PUMA

PRODUCTION CO. // THEHAU5™

COUNTRY // SOUTH AFRIKA

INDUSTRY // FASHION

"THE JAHNKOY X PUMA COLLAB CELEBRATES THE GLOBAL REVIVAL OF CULTURE"