Creative Direction: Alexander McMichael

Graphic Design: Alexander McMichael

Copy: Allison Beriage

Hitachi Social Innovation B2B Awareness Campaign

Hitachi has developed a specialty in helping companies promote Social Innovation – what they refer to as "powering good". They aim to advance social and environmental values, in addition to the improving economic values embodied by all growing companies. By integrating digital technology with their expertise in social infrastructure Hitachi is solving todays most complex challenges and we where tasked with creating a B2B campaign that positioned Hitachi as a key player in the innovation sector in the eyes of business decision makers.

CLIENT // HITACHI AMERICAS

PRODUCTION CO. // DENTSU X

COUNTRY // UNITED STATES OF AMERICA

INDUSTRY // B2B

"HITACHI LAUNCHES SOCIAL INNOVATION CAMPAIGN TO POWER GOOD AROUND THE WORLD"