Creative Direction: Hellen Yuan

Photography: Alexander McMichael 

Styling: Francisco Loza

Hellen New York Editorial Product And Lifestyle Photography

Founder Hellen Yuan calls upon - and elevates - the centuries-old practices of aromatic botanicals and oils to create a collection of ritual-based modern healing products that serve to uplift your self-care practice. TheHAU5 team was commissioned to concept and produce of a suite of branded content that would add dimension to the brand story and excite potential clients and partners

CLIENT // HELLEN NYC

PRODUCTION CO. // THEHAU5™

COUNTRY // UNITED STATES OF AMERICA

INDUSTRY // WELLNESS & BEAUTY

"BATHS ARE THE NEW NORMAL - A PLACE TO REST, HEAL AND GET CREATIVE"