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The Mexican National Soccer Team wanted to create an awesome Wild Posting campaign to promote the viewing party they were hosting for "The Batalla" - this was a huge deal to soccer fans because this qualifying match between Mexico and America would determine who would continue on to the World Cup. Their goal was to target Mexican Americans in the California region to drive ticket sales and event attendance.

Major League Soccer

Sports & Entertainment

Major League Soccer US V.S. La Batalla Viewing Campaign

'La Batalla' Loteria Inspired Promotional Campaign

Major League Soccer US V.S. La Batalla Viewing Campaign

'La Batalla' Loteria Inspired Promotional Campaign

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