Hitachi has developed a specialty in helping companies promote Social Innovation – what they refer to as "powering good". They aim to advance social and environmental values, in addition to the improving economic values embodied by all growing companies. By integrating digital technology with their expertise in social infrastructure Hitachi is solving todays most complex challenges and we where tasked with creating a B2B campaign that positioned Hitachi as a key player in the innovation sector in the eyes of business decision makers.